Alexey Ivanov | Alex Yocu

Alexey Ivanov - headline photo

about me

I'm producer Alexey Ivanov and documentary photographer Alex Yocu. In my varied career, I've accomplished a lot of different things:

  • - "Space Calling" about the journey from a dream to a spacewalk and "Cosmonaut Diaries" with stories of active cosmonauts - "The Power of Culture" about the preservation and development of Russian culture and art during WWII - "Invisible Football" about the development of football in Russia's regions - "Mama's Tales" about the transmission of folklore from generation to generation - "How Are Icebreakers Built?" about all the stages of designing and building Russia's nuclear icebreaker fleet - "My Shift" about women in professions atypical for women
  • - "What a Pancake!" with chef Alisa Polunina - "Lenten Mosin" with chef Grisha Mosin
  • - weekly Culture Digests on Dzen - weekly Movie Digests on Dzen
  • was the creative and executive producer (and also the host!) of more than 130 live broadcasts on Yandex.Market and sold more than one hundred million worth of goods
  • made dozens of victims of incompetent "masters" happy in show "Portak Hunters"
  • in shows on the main federal channels Perviy, Rossiya, NTV, STS, Pyatnitsa, Domashniy, and others, and even participated in the development of unique formats on STS and Domashniy
  • - 2013 - "Selected Portraits." Fashion Season Gallery, Moscow - 2014 - "Theater and Film Actors." Station Art Venue, Kostroma - 2014 - "The Idiot Brothers-Fear Trilogy, Part 1." Gogol Center, Moscow - 2015 - "The Idiot Brothers-Fear Trilogy, Part 2." Gogol Center, Moscow - 2015 - "1418. They Survived It. Part 1." Gogol Center, Moscow - 2015 - "1418. They Survived It. Part 2." Moscow Manege, Moscow - 2015 - "Catching the Moment." French Institute, Moscow - 2016 - "The Student. Photos from the Set." Gogol Center. Moscow - 2020 - "2x2=7. Theatrical Photography." ZDES Gallery, Moscow

awards

  • - 1st place - Loud Awards 2025 (Integrated MarPR: Integrated Communications) - 3rd place - Bema! 2026 (Best B2C Merchandise Activation) - Shortlisted - G8 Awards 2025
  • - 1st place - Loud Awards 2025 (PR Art&Culture: business projects in the cultural sector) - 1st place - VK People Awards 2025 (Media Project of the Year) - 2nd place - Bema! 2026 (Best Social Project) - 3rd place - Red Apple 2025 (Marketing. Campaigns: Sectors. Non-profit) - 3rd place - Event of the Year 2026 (Patriotic Project of the Year)
  • - 1st place - Bema! 2026 (Best Cultural/Educational Project) - 3rd place - Bema! 2026 (Best Information Project) - 3rd place - Event of the Year 2026 (Charity Event of the Year)
  • - 2nd place - Bema! 2026 (Best Creative Project Idea) - 2nd place - Bema! 2026 (Best Information Project)
  • - Set a Russian record (Most pancakes baked in an hour) - 3rd place - Apostle Prize 2025 (Best special project with non-standard mechanics)
  • - 2nd place - Apostle Prize 2025 (Social Projects. Best Video)
  • - 3rd place - Apostle Prize 2025 (Social Media. Video Channel)
  • - 1st place - G8 Awards 2025 (Creative Client Integration) - 1st place - Bema! 2026 (Best Brand Zone Activation) - Shortlisted - Red Apple 2025 - Shortlisted - ADCR Awards 2025 - Shortlisted - Event of the Year 2026
  • - 2nd place - Loud Awards 2025 (Event Idea: PR in events)
  • - 2nd place - Loud Awards 2025 (Let's Merch: PR and souvenir projects)

video

For several years now, I've been the general producer at Dzen. At Dzen, we create complex ecosystem projects consisting of multiple elements: content, events and other BTL activities, capsule merch and collaborations, installations, mapping, and much more. Video content is usually at the core of each project. Here I've collected recent projects that I've produced and am proud of. And each of them has received several industry awards. There's no point in being modest.

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invisible football
space is calling
astronauts' diaries
the power of culture
mother's tales
how are icebreakers built?
my shift
Antipas
big break
What a pancake!
Lean Mosin

photo

Documentary photography is my first true love. I've traveled to over 40 countries with my camera, attended nearly 100 performances at Moscow's major theaters, and conducted approximately 130 production and reportage shoots. Here, I've compiled my favorite shots from over 10,000 selections on my hard drives.

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podcasts

I confess, I love performing and filming. I'm thrilled to share my experience with colleagues and young future professionals. I regularly participate as a speaker at the National Advertising Forum, Media Lab Fest, Moscow Media Festival, Vid MK, Top Blog, and other industry conferences and forums. I love being invited to podcasts equally. They cover content, photography, art, music, and culture. But I also have a couple of my own. And while you're watching them, I'm already developing new formats.

Culture Digests
Movie Digests
Knowledge Bank